Chromcraft's Bold Expansion: Unveiling the Newport Collection for McKenzie & Co. Outdoor

In the ever-evolving world of whole-home furnishings, Chromcraft has consistently been at the forefront, pushing boundaries and introducing groundbreaking products. From the iconic Sculpta chair featured on the futuristic sets of the 1960s Star Trek series to dining sets exported to diverse destinations such as Australia, South Africa, and Israel, Chromcraft has a history of venturing into new territories. This tradition continues with the exciting launch of its latest expansion, perfectly timed for the High Point Market: the Newport collection for McKenzie & Co. Outdoor.

The Newport Collection


As stated by David Urbanick, Chromcraft's Vice President, "We've been diligently working on this project for quite some time. Building upon the success of our McKenzie & Co. Modular line for indoor spaces, we are introducing modular seating for outdoor use."

The debut of the McKenzie & Co. Outdoor collection marks a pivotal moment, offering an impressive array of 15 distinctive SKUs set to make waves as they ship in late December. A standout gem within this collection is the Armless Modular chair, a true showstopper, available at an enticing price point ranging from $599 to $699. This collection boasts noteworthy features, including Chromcraft's patented "Comfort Flexx" spring back, visionary "Attachables" arms, and seamlessly integrated table options. Further elevating the appeal are sturdy aluminum frames and structures, available in three alluring powder coat finishes: Coal Black, Anthracite Gray, and Cloud White, all complemented by the use of Culp's Outdoor LiveSmart fabrics, striking a harmonious balance between style and durability.

Urbanick passionately underscored the evolving consumer preferences and how the Newport collection aligns seamlessly with today's trends: "In today's dynamic world, individuals are increasingly prioritizing their well-being and surroundings, including their outdoor sanctuaries. People are relishing more time spent outdoors and are determined to make these spaces not only inviting but also imbued with style and enjoyment."

He further emphasized, "Building upon the tremendous success of our indoor Modular program, which already encompasses three remarkable collections, this foray into outdoor seating represents a natural progression for our business. The explosive growth we are currently witnessing is directly intertwined with the surging demand from consumers for versatile seating solutions within their homes. Our modular seating, with its boundless configurability, is the perfect answer to this burgeoning need."

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