Pioneering the Evolution of Whole-Home Furnishings: A New Outdoor Collection, the Newport Collection

Pioneering the Evolution of Whole-Home Furnishings

Throughout its storied history in the world of whole-home furnishings, Chromcraft has consistently been a trailblazer, pushing the boundaries of design and introducing groundbreaking products that leave a lasting impact. From the iconic Sculpta chair, a futuristic marvel featured on the sets of the 1960s Star Trek series, to their finely crafted dining sets exported to diverse destinations such as Australia, South Africa, and Israel, Chromcraft has a rich heritage of venturing into new and uncharted territories. This tradition of innovation and exploration continues with the highly anticipated launch of its latest expansion, perfectly timed for the High Point Market: the Newport collection for McKenzie & Co. Outdoor.

The Newport Collection: A Testament to Innovation

Chromcraft has dedicated a considerable amount of time and effort to this project. Building upon the resounding success of our McKenzie & Co. Modular line for indoor spaces, we are excited to introduce modular seating solutions designed specifically for outdoor use.

The debut of the McKenzie & Co. Outdoor collection marks a pivotal moment in Chromcraft's history, offering an impressive array of 15 distinctive SKUs set to make waves as they begin shipping in late December. A standout gem within this collection is the Armless Modular chair, a true showstopper that is available at an enticing price point ranging from $599 to $699. This collection boasts noteworthy features, including Chromcraft's patented "Comfort Flexx" spring back, visionary "Attachables" arms, and seamlessly integrated table options. Further enhancing its appeal are the sturdy aluminum frames and structures, available in three alluring powder coat finishes: Coal Black, Anthracite Gray, and Cloud White. These finishes are beautifully complemented by the use of Culp's Outdoor LiveSmart fabrics, striking a harmonious balance between style and durability.

The evolving nature of consumer preferences and how the Newport collection aligns seamlessly with today's design trends. In today's dynamic world, individuals are increasingly prioritizing their well-being and surroundings, including their outdoor sanctuaries. People are relishing more time spent outdoors and are determined to make these spaces not only inviting but also imbued with style and enjoyment.

Building upon the tremendous success of its indoor Modular program, which already encompasses three remarkable collections, this foray into outdoor seating represents a natural progression for its business. The explosive growth we are currently witnessing is directly intertwined with the surging demand from consumers for versatile seating solutions within their homes. Its modular seating, for instance, with its boundless configurability, is the perfect answer to this burgeoning need.

Chromcraft's heritage of innovation, coupled with its ability to adapt to changing consumer preferences, continues to propel the brand forward, making it a prominent figure in the ever-evolving landscape of whole-home furnishings.

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